The Evolution of Care

Digital Infrastructure & Growth Strategy for Dr. Ray Tolmos

Presented By AZL Marketing

Dr. Ray,

Over the last decade, it has been incredible watching your practice evolve into something much larger than a traditional chiropractic office.

What began as a highly respected local chiropractic brand has grown into a modern healthcare vision centered around functional medicine, longevity, root-cause healing, regenerative care, and patient transformation.

The emergence of the “353 Method” represents the next evolution of that vision.

This proposal outlines a strategic roadmap designed to support that next chapter through:

Our goal is to build the digital foundation that supports both the continued success of Frontier Spine & Healthcare and the future growth of 353 Heal as a distinct authority brand in the longevity and functional medicine space.

I look forward to the opportunity of being your digital partner and growing with you along the way in this next phase of the business!

The Dual-Brand Growth Strategy

Separating chiropractic and functional medicine into dedicated digital ecosystems creates stronger positioning, improved patient clarity, and long-term growth scalability.

Frontier Spine & Health Care Platform

Preserve the long-standing authority of your chiropractic domain while continuing to capture high-intent local search traffic for chiropractic and regenerative care services.

Chiropractic Mockup
  • Continues capturing high-intent local search traffic
  • Supports regenerative & pain-focused patient acquisition
  • Creates referral pathways into advanced wellness services

353heal.com (Longevity & Functional Medicine)

A modern functional medicine and longevity platform designed to establish the "353 Method" as a premium healthcare brand centered around root-cause healing, primary care, and long-term wellness.

353 Heal Mockup
  • Luxury wellness positioning & modern UX
  • Conversion-focused patient journey
  • Integrated booking, automation & AI communication

Why This Strategy Works

This structure allows both brands to operate with greater clarity while supporting one another strategically.

The chiropractic platform continues generating local search traffic and referral opportunities, while 353heal.com becomes the central authority platform for functional medicine, longevity, and the future expansion of the 353 Method.

A Position Few Can Claim

Dr. Ray occupies a unique position in the Miami market by combining:

Chiropractic Care
Functional Medicine
Regenerative Medicine
Primary Care

Few competitors can authentically bridge all of these disciplines.

The website strategy must reinforce and clarify this positioning to help patients better understand the full scope of care available. This is also a major SEO and authority advantage.

Website Strategy & Search Visibility

Demonstrating that the websites are being built for long-term authority, visibility, and patient acquisition, not just aesthetics.

SEO Foundation

  • SEO-ready architecture
  • Search-friendly URL structure
  • Metadata optimization
  • Internal linking strategy
  • Mobile-first development
  • Performance optimization

AI & Search Visibility Readiness

  • Schema markup
  • Structured data implementation
  • AI search optimization foundations
  • Google Business Profile alignment
  • Featured snippet opportunities

Authority & Trust Signals

  • Provider-focused content structure
  • Credential positioning
  • Medical disclaimer implementation
  • Review integration strategy
  • Trust-building conversion elements

Future Growth Infrastructure

  • Blog-ready architecture
  • Service expansion capabilities
  • Geographic landing page scalability
  • Additional provider expansion readiness
Why This Matters

Today's healthcare websites must perform across:

Google Search Google Maps AI Search Platforms Voice Search Local Search Results

The goal is no longer simply ranking for keywords.

The goal is establishing authority around the services, conditions, and treatments that define the practice.

What's Included

Frontier Spine Website

  • Up to 20 professionally developed pages
  • Modern responsive design
  • SEO-ready architecture
  • Service page optimization
  • Contact & lead capture systems
  • Performance optimization
  • Analytics setup
  • Security configuration

353 Heal Website

  • Up to 10 professionally developed pages
  • Premium wellness design
  • Functional medicine positioning
  • Conversion-focused patient journey
  • Booking integration
  • AI chatbot integration
  • Mobile optimization
  • SEO-ready architecture

Both Websites Include

  • Hosting configuration
  • SSL security
  • Daily backups
  • Technical maintenance
  • Performance monitoring
  • Future scalability planning

Investment: The Foundation

Platform 1

Frontier Spine Website Build

$4,250 $3,500
  • SEO Foundation: Fully SEO optimized structure, up to 20 pages.
  • Performance: Next.js high-speed javascript development for instant load times.
Platform 2

353 Heal Website Build

$2,250 $2,000
  • Functional Med Portal: Fully SEO optimized, up to 10 pages.
  • Performance: Next.js high-speed javascript development for instant load times.
Seamless Ecosystem

Platform & Widget Integration

Included
  • Widget Embedding: Seamlessly embed your preferred calendar widgets into both websites.
  • Contact Routing: Connect website contact forms directly into your chosen CRM ecosystem.
  • Flow Testing: End-to-end testing to ensure patients enter your database flawlessly.
Total Initial Investment
$5,500
Dual-Platform Maintenance & Hosting
Includes premium dedicated hosting, daily backups, security patching, and up to 2 hours of monthly content/design updates across both websites.
$190 / month

Website Maintenance Services Include:

  • Content updates for product pages, blogs, and promotions
  • Staff bio and profile updates
  • Banner creation and homepage visuals
  • Monthly special promotions
  • SEO-friendly page creation and content refreshes
  • Visual layout adjustments and form development

Additional Support Features:

  • Performance audits and page speed optimization
  • Mobile responsiveness checks and updates
  • Technical issue resolution and contact form testing
  • Regular communication with fast turnaround support
Note: If requested or recommended changes go above the allotted 2 hours, we will let you know in advance to get the work approved so there's no surprises in billing at the end of the month.
Why Clients Stay With AZL

Built Like a Partner, Not a Vendor

AZL clients choose us because we do not simply deliver a website and disappear. We build digital assets designed to support visibility, authority, patient engagement, and long-term growth. Every recommendation is made with the bigger picture in mind, creating a digital foundation that continues delivering value long after launch.

We Think Beyond the Website

Every page, form, call-to-action, and user journey is connected to a larger business objective: generating visibility, building authority, improving patient engagement, and creating opportunities for long-term growth.

We Build the System Ourselves

Our team handles strategy, design, development, SEO implementation, performance optimization, integrations, and ongoing support directly in-house.

We Understand Real Operations

Healthcare websites require a unique balance of trust, compliance, visibility, and patient experience. From local search visibility and provider authority to functional medicine positioning and conversion optimization, every recommendation is designed around how patients actually discover and choose healthcare providers today.

We Stay After Launch

Launch is not the finish line. We continue supporting your websites with maintenance, updates, performance monitoring, and strategic guidance to ensure your digital presence evolves alongside your practice.

The AZL Client Promise

We keep our clients happy by making the websites easy to navigate, easy to find, and designed to scale. Our goal is to build digital assets that perform seamlessly, helping you attract patients and build lasting authority.

Clear communication from strategy to launch
Hands-on support instead of generic ticket-based service
Websites built around your real patients, not a one-size-fits-all template
Design, development, SEO, and website updates managed under one roof
Long-term partnership as your brand expands into new clinics

What Clients Appreciate Most

Clients appreciate that AZL combines strategy, design, CRM, automation, ads, and reporting into one accountable team. Instead of managing separate vendors for each piece of the business, clients get one partner responsible for building and improving the full digital system.

Project Authorization

By entering your name and drawing your signature below, you accept this proposal and agree to the pricing details and project terms outlined herein. You authorize Frontier Spine & Health Care and AZL Marketing to initiate the foundational setup and web development services. Production will commence immediately following verification of payment.
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