The Evolution of Care

Digital Infrastructure & Growth Strategy for Dr. Ray Tolmos

Presented By AZL Marketing

Dr. Ray,

Over the last decade, it has been incredible watching your practice evolve into something much larger than a traditional chiropractic office.

What began as a highly respected local chiropractic brand has grown into a modern healthcare vision centered around functional medicine, longevity, root-cause healing, regenerative care, and patient transformation.

The emergence of the “353 Method” represents the next evolution of that vision.

This proposal outlines a strategic roadmap designed to support that next chapter through:

Our goal is to build the digital foundation that supports both the continued success of Frontier Spine & Healthcare and the future growth of the 353 Method as a distinct authority brand in the longevity and functional medicine space.

I look forward to the opportunity of being your digital partner and growing with you along the way in this next phase of the business!

The Dual-Brand Growth Strategy

Separating chiropractic and functional medicine into dedicated digital ecosystems creates stronger positioning, improved patient clarity, and long-term growth scalability.

Frontier Spine & Health Care Platform

Preserve the long-standing authority of your chiropractic domain while continuing to capture high-intent local search traffic for chiropractic and regenerative care services.

Chiropractic Mockup
  • Continues capturing high-intent local search traffic
  • Supports regenerative & pain-focused patient acquisition
  • Creates referral pathways into advanced wellness services

353heal.com (Longevity & Functional Medicine)

A modern functional medicine and longevity platform designed to establish the "353 Method" as a premium healthcare brand centered around root-cause healing, primary care, and long-term wellness.

353 Heal Mockup
  • Luxury wellness positioning & modern UX
  • Conversion-focused patient journey
  • Integrated booking, automation & AI communication

Why This Strategy Works

This structure allows both brands to operate with greater clarity while supporting one another strategically.

The chiropractic platform continues generating local search traffic and referral opportunities, while 353heal.com becomes the central authority platform for functional medicine, longevity, and the future expansion of the 353 Method.

A Position Few Can Claim

Dr. Ray occupies a unique position in the Miami market by combining:

Chiropractic Care
Functional Medicine
Regenerative Medicine
Primary Care

Few competitors can authentically bridge all of these disciplines.

The website strategy must reinforce and clarify this positioning to help patients better understand the full scope of care available. This is also a major SEO and authority advantage.

Website Strategy & Search Visibility

Demonstrating that the websites are being built for long-term authority, visibility, and patient acquisition, not just aesthetics.

SEO Foundation

  • SEO-ready architecture
  • Search-friendly URL structure
  • Metadata optimization
  • Internal linking strategy
  • Mobile-first development
  • Performance optimization

AI & Search Visibility Readiness

  • Schema markup
  • Structured data implementation
  • AI search optimization foundations
  • Google Business Profile alignment
  • Featured snippet opportunities

Authority & Trust Signals

  • Provider-focused content structure
  • Credential positioning
  • Medical disclaimer implementation
  • Review integration strategy
  • Trust-building conversion elements

Future Growth Infrastructure

  • Blog-ready architecture
  • Service expansion capabilities
  • Geographic landing page scalability
  • Additional provider expansion readiness
Why This Matters

Today's healthcare websites must perform across:

Google Search Google Maps AI Search Platforms Voice Search Local Search Results

The goal is no longer simply ranking for keywords.

The goal is establishing authority around the services, conditions, and treatments that define the practice.

What's Included

Frontier Spine Website

  • Up to 20 professionally developed pages
  • Modern responsive design
  • SEO-ready architecture
  • Service page optimization
  • Contact & lead capture systems
  • Performance optimization
  • Analytics setup
  • Security configuration

353 Heal Website

  • Up to 10 professionally developed pages
  • Premium wellness design
  • Functional medicine positioning
  • Conversion-focused patient journey
  • Booking integration
  • AI chatbot integration
  • Mobile optimization
  • SEO-ready architecture

Both Websites Include

  • Hosting configuration
  • SSL security
  • Daily backups
  • Technical maintenance
  • Performance monitoring
  • Future scalability planning

Investment: The Foundation

Platform 1

Frontier Spine Website Build

$4,250 $3,500
  • SEO Foundation: Fully SEO optimized structure, up to 20 pages.
  • Performance: Next.js high-speed javascript development for instant load times.
Platform 2

353 Heal Website Build

$2,250 $2,000
  • Functional Med Portal: Fully SEO optimized, up to 10 pages.
  • Performance: Next.js high-speed javascript development for instant load times.
Seamless Ecosystem

Platform & Widget Integration

Included
  • Widget Embedding: Seamlessly embed your preferred calendar widgets into both websites.
  • Contact Routing: Connect website contact forms directly into your chosen CRM ecosystem.
  • Flow Testing: End-to-end testing to ensure patients enter your database flawlessly.
Total Initial Investment
$5,500
Dual-Platform Maintenance & Hosting
Includes premium dedicated hosting, daily backups, security patching, and up to 2 hours of monthly content/design updates across both websites.
$250 / year

Optional: Growth Add-Ons

Organic Growth

SEO & Content

Building long-term authority and local dominance.

  • 4 Monthly SEO Blog Posts
  • GBP Management & Local & AI Search Optimization
  • Advanced Keyword Ranking
$1,250/mo
Visibility

Social Media

Professional content creation and multi-channel management.

  • Tiktok, FB, IG, LinkedIn, GBP
  • 3 Curated Aesthetic Posts Per Week
  • Platform & Engagement Management
$750/mo
Precision

Paid Ads

Direct lead generation via high-performance campaigns.

  • $750 Google Ads Management
  • $750 Meta Ads Management
  • Creative, Copy, & Performance Reporting
$1,500/mo
Why Clients Stay With AZL

Built Like a Partner, Not a Vendor

AZL clients choose us because we do not simply deliver a website and disappear. We don't just build websites. We build digital assets designed to support growth, visibility, and operational efficiency for years to come. We help design the digital foundation behind the business - from brand presence and lead capture to CRM workflows, reporting, automation, and long-term growth.

We Think Beyond the Website

Every page, form, calendar, message, and automation is connected to the bigger business goal: more bookings, cleaner operations, better follow-up, and stronger visibility.

We Build the System Ourselves

In-house execution with direct accountability. No outsourcing maze. No disconnected freelancers. Our team handles the strategy, design, development, CRM setup, automation, tracking, and campaign execution in-house.

We Stay After Launch

Launch is not the finish line. We continue improving the system, reviewing performance, adjusting workflows, and supporting the business as new needs, campaigns, and locations appear.

We Understand Real Operations

We build for the actual day-to-day: missed calls, appointment changes, room capacity, staff scheduling, payment collection, review requests, client communication, and reporting.

The AZL Client Promise

We keep our clients happy by making the business easier to run, easier to understand, and easier to grow. Our goal is not to add more tools to your plate - it is to connect the right tools into one clear system that your team can actually use.

Clear communication from strategy to launch
Hands-on support instead of generic ticket-based service
Systems built around your real workflow, not a one-size-fits-all template
Marketing, CRM, automation, and reporting managed under one roof
Long-term partnership as your brand expands into new locations

What Clients Appreciate Most

Clients appreciate that AZL combines strategy, design, CRM, automation, ads, and reporting into one accountable team. Instead of managing separate vendors for each piece of the business, clients get one partner responsible for building and improving the full digital system.

Project Authorization

By entering your name and drawing your signature below, you accept this proposal and agree to the pricing details and project terms outlined herein. You authorize Frontier Spine & Health Care and AZL Marketing to initiate the foundational setup and web development services. Production will commence immediately following verification of payment.
Please complete your name and draw your signature before confirming.
Signature Accepted & Agreement Confirmed Successfully ✓
Digital Signature
Sign Here
Proceed to Secure Checkout
Secure checkout link will activate once you sign and confirm above.